Berkley

Berkley Fishing

For decades, Berkley has been one of the most trusted names in fishing innovation, creating lures, baits, and line designed to help anglers catch more fish. From their world-famous Gulp! and PowerBait soft plastics to industry-leading fishing lines like Trilene and FireLine, Berkley products are built on science, research, and a passion for fishing.

⚡ Why Anglers Choose Berkley:

Proven bait formulas like Gulp! & PowerBait that fish can’t resist

High-performance fishing line options for every style: braid, mono & fluorocarbon

A huge range of freshwater & saltwater tackle trusted by weekend anglers and pros alike

Decades of innovation backed by the Berkley Fishing Lab


🎣 Whether you’re targeting bass, walleye, trout, or redfish, Berkley gives you the tools to fish smarter and land more fish.

👉 Berkley – Catch More Fish.