Berkley Gulp Grub

The Berkley Gulp! Grub is one of the most effective scented soft plastics on the market, designed to attract more strikes and keep fish hooked. Infused with Berkley’s powerful Gulp! formula, this bait disperses up to 400x more scent than traditional plastics, drawing fish from farther distances.

✅ Natural swimming action mimics live bait

✅ Powerful scent dispersion triggers aggressive strikes

✅ Durable soft plastic designed to outlast live bait

✅ Available in multiple sizes & proven fish-catching colors


Whether you’re targeting striped bass, flounder, redfish, or freshwater predators, the Gulp! Grub delivers consistent results trip after trip. Pair it with a jig head for unmatched action.