Berkley Gulp! Paddle Shad
The Berkley Gulp! Paddle Shad combines the natural profile of a baitfish with a thumping paddle tail that drives predators wild. Infused with Berkley’s legendary Gulp! scent dispersion formula, this bait releases up to 400x more scent than traditional plastics, pulling fish in from farther away.
Perfect for both freshwater and saltwater, the Paddle Shad is versatile enough for jigging, swimming, or even trolling presentations.
🎣 Key Features:
Paddle tail design for natural swimming action
Powerful Gulp! scent attracts fish and keeps them hooked
Works on jig heads, weighted hooks, or drop rigs
Available in multiple sizes & colors to match forage
👉 Ideal for redfish, speckled trout, striped bass, walleye, and more.
Berkley Gulp! Jerk Shad
The Berkley Gulp! Jerk Shad is a go-to bait for anglers who want the lifelike darting action of a baitfish with the added attraction of Gulp! scent. Rigged weightless, on a jig head, or as part of a drop rig, the Jerk Shad is deadly on a wide variety of gamefish.
Saltwater anglers love it for redfish, snook, stripers, and flounder, while freshwater anglers crush bass and walleye with its erratic, jerkbait-style action.
🎣 Key Features:
Slender baitfish profile with darting, erratic action
Infused with Gulp! scent for maximum attraction
Versatile rigging: jig head, weighted hook, or Carolina rig
Durable soft plastic with lifelike texture
👉 A proven performer for both inshore saltwater and freshwater predators.
