Frabill

Frabill – Positioning Anglers for Success Since 1938

Frabill has been a trusted name in fishing gear for over eight decades, dedicated to giving anglers the tools they need to catch more and fish smarter. Whether it's live bait management, landing nets, or ice fishing shelters, Frabill offers purpose-built equipment designed to enhance every trip—because the right gear makes all the difference on the water. 

What Makes Frabill a Go-to for Anglers:

Live Bait Management Systems — From aerated bait buckets to collapsible designs, Frabill keeps your live bait fresh and lively so you're always ready when the fish bite. 

Durable Landing Nets — Available in styles like telescoping, sliding, and fixed-handle, all built for strength and delivered with confidence—from conservation nets to trophy haul designs. 

Ice Fishing Essentials — Portable shelters, tip-ups, bait care systems, and other winter-ready accessories made for serious ice anglers chasing cold-weather records. 

Legacy of Trust & Innovation — Since its founding in 1938, Frabill has focused on gear that helps anglers fish smarter and build memories that last. 


In 2012, Frabill officially joined forces with Plano, combining Frabill's trophy fish expertise with Plano's tackle storage leadership to expand the range ofinnovative, solution-driven gear for anglers.